O Taxi

 
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the Challenge:

A friend was recently sharing some issues she and her loved ones had in using a local taxi app. The main issues mentioned were long load times, information saturation and an overall confusing series of layouts.

Here are some design explorations I did to address these problems.

The goals:

  • Simple interface. Straight to the point. Flat yet aesthetic and not overtly embellished.

  • Familiar experience. The users mentioned they did not want a total reinvented Taxi app using GPS but something closely aligned to their current GPS apps.

  • Quick movements between screens. This would be achieved by breaking up information, allowing for quick, short inputs, and snappy animations. Users looking to hail a cab want to do so quickly.

  • Straightforward functionality. Taking the booking process a step at a time better allows for the user to understand each step an reduces the likelihood of them feeling overwhelmed.

 

Screens

A vertical slice of some of the final screens

A vertical slice of some of the final screens


Location

Some early explorations to find an initial direction. Which one is your favourite?

Some early explorations to find an initial direction. Which one is your favourite?

A little weird but I thought I would begin the design process here. Can an “emotionally invasive” feature such as GPS location be worded to feel warm and inviting as a welcome screen? I thought it would be interesting to take one of the least favourite aspects of these utility apps and flip its usual approach.


User Type

 
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The app’s experience would vary depending on whether the user is a driver or a passenger. We allowed for this choice to be made up front and for the option to be remembered to make future uses swifter.